The paper has studied the beneficial segmentation status of vegetable consumption market with the statistical methods of factor analysis and cluster analysis. Its purpose is to promote the development of vegetable industry and its marketing strategy in Hunan province by deeply exploring the purchasing behavior and demography characteristics of vegetables purchasers in different segment market. The results indicate that the impact affecting on the purchasing behavior of vegetable consumers in Changsha city acts mainly in six categories, namely "producing area", "security", "taste", "facilitate"...
