In this paper, the new agricultural insurance general for inter-temporal delivery of consumer goods, to has not yet involved in the new agricultural insurance for rural residents as the research object, analyzed empirically the influencing factors of the willingness of rural residents to participate in the New agricultural insurance using binary Logit model. The empirical results show that six factors are the major factor of affecting rural residents to participate in new agricultural insurance willingness, such as the sex of the rural resident...
