Liquor industry has been confronted with the serious threat posed by marketing environment since the Reform and 0pening-up of China. After a period of adaptation and adjustment, the challenges and threats make China＇s liquor business more orderly, in which competitiveness has been improved. Judged from contemporary researchers＇ review of liquor industry based on marketing environment, the paper analyses the liquor industry＇s effective measures and responses to the commercial environmental threats. Additionally, the paper would offer some ava...
