Zhejiang Univ, Wuhan Univ, James Madison Univ, Sci Res Publishing
出版地：
5005 PASEO SEGOVIA, IRVIN, CA 92603-3334 USA
出版者：
SCI RES PUBL, INC-SRP
ISBN：
978-1-935068-18-1
机构署名：
本校为第一机构
院系归属：
商学院
摘要：
This paper uses the Technology Acceptance Model as a theoretical foundation to explore the adoption of digital products. The theoretical model also adds what are argued to be key factors for the adoption of digital products from the angles of channel characteristics and products characteristics. The result of the study indicates that key factors affecting cumsuumers' adoption of digital products are perceived usefulness,perceived easy o...
