通讯机构：
[He, ST ] S;Shanghai Univ, Sch Management, Shanghai 200444, Peoples R China.
关键词：
Complex network evolutionary game;Individualized consumption;Digitalization;NW small world network;Digital diffusion
摘要：
This article uses a complex network evolution model to analyze the impact of the proportion of personalized demand population and willingness to pay on the diffusion of enterprise digital strategies through digital simulation. The research results show that (1) the proportion of the population and willingness to pay have a positive effect on promoting the diffusion of enterprise digitization, but the latter's effect has a marginal diminishing effect; (2) willingness to pay cannot guarantee 100% industrial digitization. When these two factors are low, the diffusion of enterprise digitization will fail, and the degree of failure is influenced by the concentration, degree, and distribution of competition; (3) in general, the overall average revenue of enterprises is positively correlated with the proportion of the population and willingness to pay, but the latter has a relatively small effect on digital diffusion. Therefore, the following two policy recommendations are proposed: to strengthen demand-side structural reform, to reasonably allocate consumer demand, and to promote the diffusion of industrial digitization and avoid excessive competition among enterprises. This article expands the theory of industrial digitization from the perspectives of market demand and innovation diffusion and from the demand side to provide references for constructing effective policies for the development of industrial digitization in the digital economy.
摘要：
Abstract: This study investigates the link between corporate social responsibility (CSR) and the performance of agriculture enterprises and the mediating role of green innovation from a “Resource- Capability-Competitive advantage” framework within Natural Resource-Based View, perspective. Empirical research was carried out, and data were gathered using a questionnaire from 297 owners/ managers of agriculture enterprises in China. Smart-Partial Least Squares structural equation modelling was employed. The results showed that CSR significantly influences the performance of agriculture enterprises, and this relationship is partially mediated by green innovation. The research results have improved the definition of social responsibility of my country’s agricultural enterprises, and provided a Chinese-style society for my country’s agricultural enterprises.#@#@#摘要: 本研究从自然资源基础观下的“资源–能力–竞争优势”框架出发，研究了企业社会责任与农业企业绩效之间的联系以及绿色创新的中介作用。通过问卷调查的方式收集了297位中国农业企业主/经理的数据并采用最小二乘法结构方程模型进行了实证检验。研究表明我国农业企业进行中国式社会责任履责能够帮助企业提升财务绩效，绿色创新在我国农业企业进行中国式社会责任履责与财务绩效的影响关系中起到部分中介的作用。研究结果完善了我国农业企业社会责任相关界定，为我国农业企业进行中国式社会责任履责以进而提升财务绩效提供了理论依据。
摘要：
Purpose
This paper aims to establish a systematic cognition to alleviate the supply–demand contradiction in rural financial markets from an integrated perspective of knowledge management and proposes the concept of rural financial knowledge ecosystem (RFKE) to encourage multifaceted solutions.
Design/methodology/approach
The authors qualitatively describe the process that the knowledge management dilemmas cause the supply–demand contradiction in the rural finance and further summarize a systematic methodology from three dimensions: the knowledge subject, the knowledge environment and the knowledge ecology.
Findings
The authors list four types of knowledge management dilemmas leading to the supply–demand contradiction in the rural finance, i.e. the weak knowledge sharing, the poor knowledge flow, the slow knowledge updating and the imperfect knowledge environment. Meanwhile, the RFKE model consisting of the ecological subject, the ecological environment and the ecological regulation is also presented.
Research limitations/implications
The role of knowledge management in improving the allocation of financial resources to various rural financial market participants (government, rural financial institutions, farmers, agricultural enterprises, etc.).
Originality/value
The authors creatively give the RFKE model, which complements and enriches the theory of knowledge management. Meanwhile, relevant management practices are urgently needed under the macro circumstance of the COVID-19 pandemic and the rural revitalization in China.
