The change of rice pesticide market is analysed in this paper, then new opportunities for rice pesticide market are discussed from following ten aspects, such as rice seed-dressing agents, Chilo suppresscdis, Sesamia inferens, rice sheath blight, the southern rice black-streaked dwarf disease, herbicide for system of rice lightification planting, rice molluscicide, rice systematic control, technique of water, labor and pesticides saving, control of herbicide phytotoxicit...