Zhangjiajie is afamous tourism city in China and the development of its core tourist area has been relatively mature,but there are also a large number of poor ethnic minority areas.The development of rural tourism is an important strategic way for Zhangjiajie to implement tourism poverty alleviation and promote agricultural supply side reform.Based on this,investigation on the rural tourism in Zhangjiajie city and the SWOT analysis of rural tourism development were made,the corresponding development strategy based on the SWOT model was put forward,so as to provide t...