期刊论文

Analysis on Consumers＇ Buying Willingness and Behavior to the Agricultural Products with Safety Certification—Based on the Data of Changsha

中文

广西财经学院学报

1673-5609

2014

27

3

121-124

10.3969/j.issn.1673-5609.2014.03.022

:湖南农业大学东方科技学院大学生研究性学习 DFCXY201207:创新性实验计划项目

本校为第一机构

以长沙市消费者的调查数据为例,剖析了长沙市消费者对安全认证农产品的认知情况、接受意愿、支付意愿和实际的购买行为及其相关影响因素。结果表明:消费者对农产品质量安全的关注程度较高,但对安全认证农产品的认知程度较低、信任度较低。消费者的收入水平、消费者对安全农产品的认知程度、受教育水平以及对政府的信任等均会不同程度地影响消费者对安全认证农产品的购买意愿与行为。

Based on the survey data of Changsba ,the paper analyzes the cognitive level,willingness to accept, willingness to pay and the actual purchase behavior for the agricultural products with safety certification of Changsha consumers,and also analyzes the related factors that influence these variables. The result shows：the consumers present a higher degree of concern for the quality and safety of agricultural products,but lower cognitive level and trust degree. The income level,cognitive level,education level,as well as trust in government have di...