Villages are important components of agricultural heritage sites, and their tourism models significantly impact ecosystem service value (ESV). This study takes Zhenglong Village (culture and tourism integration), Ziquejie Village (farmstay type), and Jizhai Village (sightseeing type) with different tourism models in the Ziquejie Terraces heritage site as the research objects. Firstly, a single dynamic land use model and a land use transfer matrix were used to reveal rural land use changes driven by three different tourism models. Secondly, changes in ESV in the three villages were assessed wit...