期刊论文

中文

中国流通经济

1007-8266

2024

38

01

34-43

10.14089/j.cnki.cn11-3664/f.2024.01.004

22FGLB006:国家社会科学基金 2022JJ30309:湖南省自然科学基金面上项目

本校为第一机构

基于TOE框架,依据我国34个县域案例,运用清晰集定性比较分析方法,探讨技术、组织、环境条件对县域农产品网络零售发展影响因素的联动效应及其路径选择,探索性地识别出三类推动县域农产品网络零售快速发展的适配性方案.研究发现,单一条件不是县域农产品网络零售快速发展的必要条件,某个或某些方面不具优势的县域,可以通过组态路径实现快速发展;促使农产品网络零售快速发展具有多样化的组态路径,且不同县域农产品网络零售快速发展的路径存在差异,不同条件的变量组合可以实现殊途同归,这些组态可分为组织驱动型、环境驱动型和组织环境驱动型三种;行业发展水平和财政支农力度是农产品网络零售快速发...

Based on the TOE framework and case studies from 34 counties in China,the Clear Set Qualitative Comparative Analysis(csQCA)method is used to explore the linkage effect and path selection of technological,organizational,and environmental conditions on the factors affecting the online retail of agricultural products in counties,and three types of adaptive solutions to promote the rapid development of online retail of agricultural products in counties are explored and identified.It is found that:the single condition is not a necessary condition for the rapid development of online retail of agricu...