Based on the survey data from 218 farmers in four counties(cities) in Hunan Province and the use of Logistic Model,the influence factors for the farmers willingness of founding the family farm was analyzed. The result showed that, gender, labor force of the family, the number of existing family farms around the neighborhood, and the difficulty degree of employing workers were the key factors affecting the farmers willingness of setting up the family farm. Meanwhile, age, education level, government support and expected incomes had l...