期刊论文

中文

区域经济评论

2095-5766

2009

10

44-47

10.14017/j.cnki.2095-5766.2009.10.023

本校为其他机构

延伸产品是伴随形式产品的出售,企业向顾客提供的各种附加利益的总和。重视延伸产品的市场营销,增加产品的附加价值,对于增强企业的市场竞争能力具有十分重要的意义。我们可以从提高产品附加值,提高服务附加值,提高便利附加值着手,透过延伸产品这个独特的视角来进行营销,创新性地增强企业的市场竞争力,促进企业的可持续发展。

Extension product is the total additional benefits that the enterprises provide to customers.It is usually accompanied by the form of the product for sale.Emphasising on marketing of extension product and increasing the additional value of product will have great significance on enhancing the competitiveness of enterprises.Through the unique perspective of extension product,we can find a innovative way to enhance the market competitiveness of enterpri...