This article uses a complex network evolution model to analyze the impact of the proportion of personalized demand population and willingness to pay on the diffusion of enterprise digital strategies through digital simulation. The research results show that (1) the proportion of the population and willingness to pay have a positive effect on promoting the diffusion of enterprise digitization, but the latter's effect has a marginal diminishing effect; (2) willingness to pay cannot guarantee 100% industrial digitization. When these two factors are low, the diffusion of enterprise digitization wi...
