The defects in the public rural sports product supply system in China are embodied in the followings: obstacles in the dualistic public urban and rural sports product supply system under the guidance of non equilibrium strategies;the lacking or wrong positioning of the supply main body system;the lacking of a need expression mechanism and the upside-down ordering of the supply decision making mechanism;the lacking of a system for monitoring the supply of public products such as rural sports culture.The ways to the optimization of such a system...