This paper conducted a case study of Guiyang as an ecotourism city to analyze the ecotourism consumption of citizens on the basis of a survey of 230 tourists. The result showed that: the main body of ecotourism market is the youth aged between 19 and 39 years old, with a college degree or above. Most of them are students or employees in companies and public sectors. With the purpose of appreciating the natural scenery, they have a preference for the magnificent view of grassland and they usually choose to travel by cars. And the consumption is...