With the research methods of literature study, investigation, statistics and logic analysis, the paper analyses the sports consumption of the community residents in the economic circle of Changsha, Zhuzhou and Xiangtan in the as- pects of gender, age, academic background and consumption status. The paper points out that women like to take part in sport more than men while the sports consumption of women is lower than that of men, that the sports consumption of the residents is not positively related with the sports population, that sports consu...