In order to enhance university students'innovation and entrepreneurship abilities,this paper first deeply analyzes the background of a"three-practice integrated"practical teaching system for marketing major and expounds the principles for constructing such a practical teaching system which highlights cultivating students'innovation and entrepreneurship abilities,teaching students based on the integration of industry and education and the coalition of college and enterprise,and achieving a tripartite co-win situation for the university,the students and the enterprises being involved.The practic...
