This paper is based on 346 questionnaires in Changsha-Zhuzhou-Xiangtan areas,using regression of binary logistic model which systematically analyzes the willingness of institutional care in the group of rural elderly and the relevant factors.The result shows that age, marital status, living conditions,monthly income level have positive effects on the willingness for institutional care significantly. With other conditions unchanged, when the age increases one year old,the possibility of willingness for institutional care in the rural elderly group increases by 1.060;when the monthly income prom...