Based on the theory of customer perceived value and the characteristic of the quality and safety of agriculturalproducts,five functional dimensions,such as economic value,safety value,environment-friendly value and emotionalvalue of agricultural products were put forward.Based on498questionnaires of consumer certified agricultural productsin Changsha,this paper empirically analyses the impact of the five dimensions of the perceived value of agriculturalproducts on consumers'purchase intention.The results show that all the five dimensions of customer perceived value ofagricultural products have...
