Based on the survey data of 688 villagers in 36 village WeChat groups in Hunan Province,this paper empirically studies the behavior of villagers participating in rural digital governance based on the social cognitive theory and PEST theoretical model.The results show that the invited behaviors of villagers participating in rural digital governance are significantly more than their creative behaviors,and the political,economic,social,and technological external environment,as well as villagers'self-efficacy and outcome efficacy,have a positive and significant impact on the invited behaviors and ...
