期刊论文

The Risk-prevention of Enterprises＂ Assets of Trademarks From the Perspective of Trademark Strategy Promotion and the Matching System

中文

行政与法

1007-8207

2016

2

98-109

10.3969/j.issn.1007-8207.2016.02.014

本校为第一机构

现代社会，商标在企业资产中的地位日益显著。商标已成为整合企业有形资产和无形资产，以及优化企业资产结构的中枢力量。企业商标资产的经营管理不仅关系该企业商标战略的实施，也关系到该地区、该行业乃至国家商标战略的贯彻落实。本文试图通过对目前我国企业在商标资产经营管理中存在的影响商标战略实施的商标资产经营风险及其防御进行粗浅探讨．引发学者对如何通过系统化的配套制度建设以形成有利于促进国家商标战略实施的社会整体环境进行更为广泛的争鸣。

In modem society,the position of trademark in an enterprise is increasingly significant.Trademarks have been the central power that integrate tangible and intangible assets of enterprises and optimize the assets construction of en- terprises.The management of enterprises＂ assets of trademarks is not only related with the implementation of the trade- mark strategy of the enterprise,but also whether the strategy of the area,the industry and even the country.This article, through analyzing the managing risks and its prevention of enterprises＂ as...