Based on survey data of 367 pig farmers in Xiangjiang River Basin, empirical results of Logistic-ISM model showed that among the significant factors that affect the farmers' willingness to control, the pollution of pig breeding, the supervision and publicity of the government departments, the pollution-control policies of the town, the influence of national anti-pollution regulation policy and the cognition on the pollution degree of pig waste are the surface direct factors; education level, the ease of information access and breeding training...