This paper is based on questionnaires in Changsha-Zhuzhou-Xiangtan areas, using regression of binary logistic model which systematically analyzes the willingness of long-term care insurance of rural elderly and the relevant factors. The result shows that with other conditions unchanged, the number of people who went out for work, the self-rated income level and living conditions have positive effects on the willingness for long-term care insurance signiifcantly. Thefamily income of the last year and the self - rated health status has negative effect on long-term care insurance wishes signiifca...