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Analysis on the Effect of E-Business in the Book Retail Market

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成果类型:
期刊论文
作者:
Yang, Lulu*
通讯作者:
Yang, Lulu
作者机构:
[Yang, Lulu; Yang, LL] Hunan Agr Univ, Coll Business, Changsha, Hunan, Peoples R China.
通讯机构:
[Yang, Lulu] H
Hunan Agr Univ, Coll Business, Changsha, Hunan, Peoples R China.
语种:
英文
关键词:
Book Retail Market;E-Business;SWOT
期刊:
2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 3, PROCEEDINGS
年:
2009
页码:
551-554
机构署名:
本校为第一且通讯机构
院系归属:
商学院
摘要:
Nowadays with the rapid development of knowledge-based economy, people want to get more knowledge. Facing this big market, more and more booksellers hope the new way to expand their business. Because of this goal, E-business as the new style is appeared to fit this situation. It's important to research the effect of E-business to both sellers and buyers in the book retail market. This article will analyze the effect of E-business mainly by SWOT method from ...

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