In the digital era, social media proliferation accelerates rumor dissemination. During public health emergencies, such misinformation intensifies social harm. Studying the influencing factors of online rumor refutation behavior thus becomes crucial. This study uses the stimulus-organism-response (SOR) theory as an analysis framework, based on the perspective of information sources and integrating group norms as a moderating factor, to explore the psychological processes affecting Chinese university students' online rumor refuting in public health emergencies. Against the backdrop of the COVID-...
