Through the survey method, literature research, function analysis, case study method and other methods, the yellow tea sales, gov-ernment support and tea electric dealer market in Hunan Province were analyzed, the traditional marketing and e-commerce sales were compared .It was found that the government is vigorously support promote yellow tea industry, tea electric dealer market is constantly expanding, we should focus on developing Hunan yellow tea mobile e-commerce, and on this basis to realize yellow tea quality and brand, set up big data sys-tem, yel...
