Aiming at the existing problems in agriculture development in China, such as low degree of industrialization of agricultural products,small scale, low scientific and technological content, significant regional difference, large quantity of agricultural product brands, but less famousbrand products and high value-added products, unfulfillment of brand marketing service,unclear market positioning .The existing researches aboutagricultural product brand personality were reviewed, the achievements were summarized, the research direction was explored, in order toprovide reference for enterprises to...
