Investigating the correlation between information disclosure and consumers' purchasing decisions is crucial for comprehending consumer behavior mechanisms and stimulating their buying behavior. Drawing upon signaling theory and the "stimulus-organism-response" (S-O-R) model, this research leverages questionnaire responses from 338 consumers. It utilizes Structural Equation Modeling (SEM) to investigate the influence and fundamental mechanisms of environmental information disclosure, consumer trust (competence, benevolence, and integrity), and online purchase intention of green agricultural pro...
