The reform of rural credit cooperatives has been the core of financial reform in the rural areas. By investigating such aspects as service,innovation, management, and profitability with a SCP paradigm, it is found that improvement has been made in yield rate and non-performing loan ratio,and commercial- ization has become the trend for future reform. However, the relaxed requirement for market access for the rural financial institutions has not changed the monopoly situation, causing low service differentiation, outflow of rural fund, and poor service to agriculture, rural areas, and farmers. ...
