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Research on Factors affecting Customer's Interactions with Online Bank

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成果类型:
期刊论文、会议论文
作者:
Zhang, Guozheng*;Zhou, Faming;Wang, Xi;Zhang, Ya
通讯作者:
Zhang, Guozheng
作者机构:
[Zhang, Ya; Zhang, Guozheng; Zhou, Faming; Wang, Xi] Hunan Agr Univ, Coll Business, Changsha, Hunan, Peoples R China.
通讯机构:
[Zhang, Guozheng] H
Hunan Agr Univ, Coll Business, Changsha, Hunan, Peoples R China.
语种:
英文
关键词:
Affecting Factors;Customer Interactions;Online Bank
期刊:
2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31
年:
2008
页码:
8499-8501
会议名称:
The 4th International Conference on Wireless Communications, Networking and Mobile Computing(第四届IEEE无线通信、网络技术及移动计算国际会议)
会议论文集名称:
The 4th International Conference on Wireless Communications, Networking and Mobile Computing(第四届IEEE无线通信、网络技术及移动计算国际会议)论文集
会议时间:
2008-10-12
会议地点:
大连
会议赞助商:
武汉大学<&wdkj&>大连理工大学
机构署名:
本校为第一且通讯机构
院系归属:
商学院
摘要:
An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. This research focuses on the major considerations interacting with online bank and systematically measures factors affecting customer's interactions with online bank services. The results showed that trusting beliefs had the strongest relationship for users' intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are...

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