Tea industry has obvious regional distribution characteristics, improving the value of tea brand value is conducive to enhance the competitiveness of tea industry. The core of brand value is brand loyalty. This paper analyzes the current situation of Guzhang Maojian brand, and from the perspective of consumer perception, based on reliability analysis, validity analysis and regression analysis, the empirical study of influencing factors of brand loyalty in Guzhang Maojian area is carded out. The results show that brand perception and regional association factors have extremely significant influ...
