The western Hunan region is rich in tea resources. The tea industry has an irreplaceable position in the social and economic development of the western Hunan region. However, the tea brand construction in Xiangxi has been relatively backward. There is no good tea but no big tea brand has become the tea development in the western region of Guangxi. The main problem. This paper takes the newly established "Xiangxiang Tea" regional public brand in Hunan Province as the research object. Through the SWOT research method, it focuses on analyzing its own advantages and disadvantages, as well as the p...
