In recent years,Hunan tea industry has developed rapidly and become the leading industry to promote rural revitalization and accurate poverty alleviation in Hunan.Guided by the theory of industrial organization and based on the paradigm of "market structure-market behavior-market performance(SCP)",this paper made an analysis of Hunan tea industry from the aspects of market concentration,advertising strategy and industrial scale,pointed out that although the production and planting structure of tea belongs to the high oligopoly type,the degree of industrial organization is low,and put forward t...
