Influence of Regional Public Brand of Agricultural Products on Enterprise Brand Development--Based on the Empirical Analysis of Tea Industry in Hunan Province
作者：
廖翼;张婕妤;张国政
作者机构：
[廖翼] 湖南农业大学商学院
[张婕妤] 湖南大学经济与贸易学院
[张国政] 湖南农业大学茶业经济研究中心
语种：
中文
关键词：
农产品;区域公用品牌;企业品牌;正面影响;负面影响;茶叶
关键词(英文)：
Agricultural products;Regional public brand;Enterprise brand;Positive effects;Negative effects;Tea
This paper empirically tests the research hypothesis by factor analysis and multiple regression analysis by taking 5 tea regional public brands of Hunan province as the research object,and discusses the impact of regional public brands of agricultural products on the brand development of enterprises under their jurisdiction.The results show that the regional public brand of agricultural products has both positive and negative effects on the enterprise brand development.Among the positive effects,the industry driving effect is the strongest,followed by the carrying effec,agglomeration and radia...
