This paper investigates the retailer’s artificial intelligence (AI) adoption strategies in the green supply chain involving a manufacturer and a retailer. We demonstrate that the decision to introduce AI is influenced by the retailer’s estimation of the consumers’ green preference (CGP) without AI as well as the unit adoption cost of AI. Specifically, irrespective of whether the retailer underestimates or overestimates the CGP without AI, as the estimation bias increases, the retailer becomes more inclined to adopt AI; however, an increase i...
