期刊论文

Liu, Yongmei

英文

BRITISH FOOD JOURNAL

0007-070X

2017

119

12

2724-2739

10.1108/BFJ-09-2016-0421

This research was supported by the Humanity and Social Science Youth Foundation of the Ministry of Education of China (Grant Number 14YJC630180), the National Natural Science Foundation of China (Grant Numbers 71602080, 71771219), the Fundamental Research Funds for the Central Universities (17LZUJBWZD013).

本校为第一机构

Purpose: Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are increasingly concerned about food safety and health, which is strengthening demand for organic food. E-commerce provides a new channel for sales. Research on consumer trust in online organic food sales is the basis of network marketing. The paper aims to discuss these issues. Design/methodology/approach: A laboratory experiment was used to empirically test the...