Survival in a knowledge-besed economy is derived from the ability to convert informtion to knowledge. To do so, researchers and managers are increasingly relying on the field of data mining. Data mining identifies and confirms relationships between explanatory and criterion variables. Data mining are increasingly popular because of the substantial contributions they can make in converting information to knowledge. Marketing is among the mesa frequent applications of the techniques, and whether you think about product development, advertising, distribution and retailing, or marketing research a...
