期刊论文

Influence Factors of New Rural Financial Organization Employees' Innovation Intention

中文

西北农林科技大学学报(社会科学版)

1009-9107

2018

18

2

139-146

10.13968/j.cnki.1009-9107.2018.02.19

湖南省社会科学基金重点委托课题(15WTB24)/湖南省财政厅科技专项(湘财农指201642号)

本校为第一机构

通过引入计划行为理论（TPB）,从心理学角度构建农村新型金融组织员工创新行为意愿影响因素模型;纳入企业员工的个人特质因素,探索新型农村金融组织员工的创新行为态度、主观规范和感知行为控制对其创新意愿的影响机制。研究发现:创新行为态度、主观规范和感知行为控制对农村新型金融组织员工创新意愿影响的主效应显著正相关,并且波动幅度不大;性别、年龄、学历和工作经验对创新意愿回归的主效应产生了显著性影响,其中性别、学历和工作经验显著正相关,只有年龄变量的调节主效应呈显著负相关关系;调节变量与自变量的交互效应存在一定的差异性。因此,农村新型金融组织在实施创新发展战略、提升员工...

Through the introduction of the theory of planned behavior(TPB),it constructs a model of em-ployee innovation behavior intention and its antecedents influencing factors of new rural financial organization from the perspective of Psychology.Through the study of the individual characteristics of employees,it explores the im-pact of innovative attitude,subjective norm and perceived behavioral control on the innovation intention of new ru-ral financial organization employees.The results show that the main effect of the innovation behavior attitude,sub-jective norm and perceived behavior control on...