期刊论文

中文

体育研究与教育

2095-235X

2024

39

04

30-33,49

湖南农业大学青年科研基金(2022XCO56)；

本校为第一机构

运用文献资料、逻辑推理等方法,对我国当前体育产业数字化高质量发展的机遇进行了调查和分析,以探究我国体育产业数字化高质量发展的问题与方向.研究认为我国体育产业数字化高质量发展问题:体育产业数字化技术创新资金投入少,数字化体育产品同质化严重;体育产业数字化转型慢,体育产业数字化鸿沟加剧;体育产业数字化市场不健全,体育产业数字化复合型人才短缺.研究认为我国体育产业数字化高质量发展方向:加大数字化技术创新资金投入,突出数字化体育产品特色;加速体育产业数字化转型升级,整合体育产业数字化鸿沟;完善体育产业数字化市场,增强体育产业数字化复合型人才培养力度.

With literature review,logical reasoning and other methods,the opportunities of digital and high-quality development of China's sports industry is investigated and analyzed,to explore the problems and future direction of digital and high-quality development of China's sports industry.The study finds some problems in digital and high-quality development of sports industry,such as low capital investment in digital technology inno-vation in sports industry and serious similar digital sports troducts;slow digital transformation of sports industry,and intensified digital gap of sports industry;and ...