No matter the intensity of destruction or degree of pollution to natural environment, agriculture is not second to industry, and it has even exceeded industry in some respects. Therefore, it is not only essential, but also imperative to treat agricultural pollution, pursue "cleaner production". In the process of agricultural cleaner production, there exist the phenomenons of incomplete information, which lead to the adverse selection between producer and consumer, and infect the development of agriculture at last. This paper tries to analyse ...