A study of 344 family farm workers show that although family farms are not highly cognitive about their quality and safety behavior,they are now attaching increasing attention to the insurance of agricultural products quality and safety.Empirical analysis through ML-Binary Probit model shows that factors including age,education,length of time engaged in agricultural production,and number of workers have significantly positive influence on the behavior of family farmstaken to ensure agricultural products quality and safety. Therefore,it is proposed that the overall quality of farmers be enhance...