期刊论文

中文

情报科学

1007-7634

2014

32

10

139-143

10.13833/j.cnki.is.2014.10.060

本校为第一机构

2012年湖南农业大学商学院的市场营销专业开设了竞争情报选修课程.本文阐述了竞争情报选修课程开设的目的和原则,并且说明了是从竞争情报与市场营销相融合的原则入手形成的教学思路和课程设置.通过为期一学期的教学发现竞争情报对学生有一定的吸引力,同时也发现了一些不足之处,例如:课程设置要符合学生的知识结构和学习意愿,要增加实践课程提高学生的竞争情报能力,要设计循序渐进的课程体系帮助学生深入理解竞争情报,以期这些真实的教学经验和体会能够为其他高校商学院开设竞争情报课程提供有益的参考、借鉴.

In 2012, Marketing Professional of Hunan Agricultural University Busmess Senoo, bad opened the competitive intelligence elective courses.This paper expounds the purpose and principle of opening competitive intelligence elective course,and explains the teaching thought coming from the integration of competitive intelligence and marketing.We found then the Students interested in competitive intelligence after one semester.Neverthdess, we also found some deficiencies.For example, the curriculum content must meet the student＇s knowledge structure ...