会议论文

Study of Online Public Opinions Evolution Based on Three-side Game

中文

情报科学

Information Science

1007-7634

2015

33

9

22-26

10.13833/j.cnki.is.2015.09.004

国家自然科学基金项目(71271056) 教育部人文社会科学研究项目(10YJAZH006)

本校为其他机构

本文将三方博弈理论引入网络舆情演化的研究中。首先对网络舆情演化过程中的三个参与主体即网民、网络媒体、政府进行简要界定,然后建立一个三方博弈模型,并用演化博弈方法求解分析三者行为的影响因素,得出指导意义,进而从政府角度提出相应的应对对策和建议。最后对本文内容进行简要总结,并指出研究的不足之处和今后的研究重点。

This article will attempt to introduce a three-side game theory into the research of public opin-ions evolution. In order to analyze the influencing factors of three sides, and put forward some manage-ment measures, this article will give brief definition of internet users, governments and network media ofonline public opinions evolution, and then establishes a three-side game model. Finally, this paper willgive a brief summary, and point out the in...