This study examines the impact of artificial intelligence (AI)-driven digital transformation on the total factor productivity (TFP) of agricultural enterprises listed on the Shanghai and Shenzhen A-share markets from 2013 to 2023. The results show that AI-driven digital transformation significantly boosts TFP by enhancing governance and optimizing human capital. The effect is more pronounced in enterprises facing high market competition, environmental uncertainty, and relevant diversification. Managers with IT expertise amplify this positive effect, while those with agricultural backgrounds te...