In recent years,Hunan characteristic towns have adhered to taking local characteristics as the core and industry as the carrier,and achieved diversified development.A number of towns with regional characteristics,cultural environment and distinctive characteristics have emerged.However,in the process of promoting the construction of characteristic towns,due to the neglect of the brand construction of small towns,there have been problems such as unclear positioning of small towns,lack of cultural connotation,homogenization and no characteristics.Based on the analysis of the current problems in ...