期刊论文

中文

法学杂志

1001-618X

2019

40

5

66-75

10.16092/j.cnki.1001-618x.2019.05.008

国家社会科学基金重大项目(17ZDA139)

本校为第一机构

商标侵权,即假冒商标行为的实质是通过制造混淆来借用他人商誉,从中获取不正当竞争利益。它不仅侵害了商标权人的私权,同时扰乱了市场竞争秩序,是一种典型的不正当竞争行为。因此,制止可能发生的混淆是商标侵权救济的本义。审理涉外定牌加工商标纠纷案,应把握商标侵权的不正当竞争行为性质,全面适用混淆理论,从规范市场秩序,保护诚信经营者的角度来认定和制裁商标侵权行为。

Trademark infringement means trademark counterfeiting.Its essence is to borrow the goodwill of others by making confusion and gain unfair competitive benefits.It is a typical unfair competition behavior,which not only infringes the private rights of trademark owners,but also disturbs the market competition order.Therefore,the prevention of possible confusion is the original meaning of trademark infringement relief.In handling international OEM disputes,we should grasp the nature of unfair competition of trademark infringement,fully apply the confusion theory,entify and punish trademark infring...