Marketing of agricultural produce is a complex task involving various stack-holders, products and business scenarios. In a developing country like china, this activity is influenced by local, socio-economic and cultural characteristics. While other complex but well-defined business processes are experiencing benefits of services driven e-business;"marketing of agricultural produce? has remained untouched by this revolution. Unavailability of proper underlying IT infrastructure will continue to inhibit the implementation and penetration of such technological advancements amongst the users. In a...
