期刊论文

中文

2009

6

22-29

湖南省哲学社会科学成果评审委员会立项课题（07C379） 湖南省“三农”问题研究基地资助项目

本校为第一机构

性别、年龄、学历、职业、收入、购买频率、角色等消费者个体特征和生鲜农产品的安全性、价格、新鲜程度、品种的多少、深加工程度、购物环境、营业时间以及距离购物地点的远近等行为因素都可能影响城市居民对生鲜农产品购买地点的选择，以长沙市的消费者为调查对象，实证研究发现这些影响因素在消费者购买蔬菜、水果和鱼肉禽三类生鲜农产品时选择超市和农贸市场的倾向性却表现出一定的差异。

This paper makes an empirical analysis on consumers in Changsha, and the results found out that the following kinds of factors will affect the urban consumers＇ choice of location to buy fresh agricultural products. One kind of the factors is individual characteristics, such as gender, age, education, occupation, income, purchase frequency, and role. And the other is purchasing behavior factors, such as the safety of fresh agricultural products, price, freshness, number of species, degree of deep processing, shopping environment, hours of opera...