Public service advertising （PSA） is a kind of noncommercial advertising serving for the public good and plays an important role in the education of the public, the communication of culture and the guidance of public opinion. Based upon a corpus-based analysis of the linguistic characteristics of Chinese print PSAs at lexical, syntactical and rhetorical levels, this paper points out that Chinese print PSAs are characterized by the frequent use of nouns and verbs, high occurrence rates of simple sentences, declarative and imperative sentences, ...
