This study measure of the Information Value with loss of Information underdog by construction model based on Information Asymmetry and marginal utility descending cooperation. The results showed that the information value related with investment ratio and income ratio of party with information superiority, the size investment ratio and income ratio of party with information superiority can influence the nature of information value. So, maintaining a consistent investment ratio and income ratio can eliminate the affect of information differences. The information underdog was better able to...